Smart Move or Crazy Move?

So Kohls stores will be open for 100 hours straight.
Do you think that is a smart move or crazy move?

All 1158 Kohl’s stores will kick off more than 100 hours of consecutive Christmas shopping at 6am on Friday, December 20 and remain open through 6pm on Tuesday, December 24.

• In addition to extended store hours, Kohl’s offers a variety of customer conveniences including:
• Hassle-Free Return Policy: Kohl’s return policy gives customers a quick, convenient and “no-questions-asked” experience. Customers returning merchandise with receipts or items purchased with Kohl’s Charge cards are eligible to receive full refunds or even exchanges, while customers without a receipt will receive a Kohl’s merchandise credit.
• Gift Cards and E-Gift Cards: Available in stores and on Kohls.com in a variety of denominations, Kohl’s gift cards can be used any time and have no service fees or expiration dates. Kohl’s e-gift cards are a fast and easy option and arrive almost instantly via email.
• Kohl’s Kiosk – Buy, Save and Ship for Free: Kohl’s Kiosks located in all stores make it easy to shop with confidence. Customers can choose from an expanded assortment of styles, sizes, colors and merchandise that may not be available in stores. Additionally, Kohl’s offers free standard shipping in the U.S. on items ordered from in-store kiosks.
• Free Gift Boxes: Kohl’s offers free gift boxes in a variety of sizes to make holiday gift wrapping easy.